H&M is well loved by many for its on-trend, affordable clothing and accessories. But it’s far from the only option for fashion lovers on a budget.
These 14 H&M competitor stores offer similar styles and low prices – along with their own unique perks.
14 Best Stores Like H&M for Affordable & Trendy Fashion
1. ASOS
ASOS is a top spot for discovering what’s hot right now in women’s, men’s and accessories. Known for lightning-fast shipping and free returns, it ensures you can try the latest fads risk-free.
Their mobile app also makes browsing and buying newly released lines easy while on the go. With over 850 brands, shoppers can mix high street and luxury labels for a diverse wardrobe.
Key Perks:
- Free shipping & returns
- Mobile app for iOS & Android
- Mix of luxury & affordable fashion
- Hundreds of new styles added daily
2. Urban Outfitters
The ever-trendy store, Urban Outfitters, is known for its eclectic mix of fashion goods. They offer vintage-esque and modern items to suit various tastes.
The store also boasts clothing, accessories, and much more, all priced fairly. It’s an all-in-one shop for updated fashion trends. With 300+ stores worldwide and fast shipping, it’s a go-to for one-of-a-kind fashion.
Why Shop Here:
- Unique vintage & boho finds
- Global shipping to over 100 countries
- In-house brands like Kimchi Blue & Out From Under
- 300+ brick-and-mortar store locations
3. Zara
Zara, a notable name in the fashion industry, brings appealing yet budget-friendly clothing lines for all ages. Ever-changing with fashion seasons, it ensures a fresh flow of collections.
Emphasizing quality and craft, their clothes are a fusion of style and adaptability. Whether you need smart office wear or simple, casual outfits, this similar clothing store offers a vast range.
This clothing company has mastered just-in-time production to refresh its inventory faster than competitors.
Key Advantages:
- New styles added 2x/week
- Affordable pricing, especially for designer lookalikes
- Just-in-time manufacturing reduces waste
- Email updates on new arrivals
4. COS
COS is a fashionable brand that offers budget-friendly, stylish clothes for everyone. It focuses on classic designs and a simple look, offering top-quality clothing to upgrade your style.
You can find everything from smart suits to everyday basics. The clothing website has lots of flexible items that fit any event.
They pay attention to detail and are eco-friendly, making them a good alternative to H&M for those seeking fashion that’s both attractive and thoughtful.
Also, remember to browse the sale section for especially lust-worthy deals on timeless pieces.
Key Advantages:
- High-end fabrics like silk, cashmere & wool
- Understated yet sophisticated aesthetic
- Oversized fits and neutral color palettes
- Attention to detail and precise cuts
5. Zaful
Zaful is a hip online fashion shop that sells affordable clothes for all. It keeps up with current trends, offering fashionable items at reasonable prices.
You’ll find everything from easygoing daily wear to dazzling party attire here. They also stock swimwear, accessories, and home items too.
Because they frequently have sales, it is a fantastic H&M similar store if you want trendy clothes without a high price tag.
Pros:
-Own manufacturing allows lower pricing
-Vacation and festival-ready looks
-Swimwear, coverups & accessories
-Steep discounts & flash sale events
6. Mango
Originally from Barcelona, Mango now ships to over 100 countries worldwide. Shop staples like jeans, sweaters and coats as well as dresses and jumpsuits for evenings out.
Their designs evoke sunny Mediterranean escapes with romantic prints, embroidery and relaxed silhouettes.
This clothing company frequently refreshes options for accessories and shoes like embroidered espadrilles and raffia tote bags. So you can cultivate getaway looks year-round while waiting for your next beach vacation.
Why Them Stands Out:
- Vacation-inspired styles and prints
- Options for workwear and going-out looks
- New accessory arrivals 2x/month
- Affordable pricing, especially for designer dupes
7. Uniqlo
Uniqlo built its reputation on affordable basics in high-quality fabrics. Look here for performancewear as well as wardrobe essentials. Their block color pieces and minimalist designs make for easy matching.
The Japanese retailer also nails collaborations, like past team-ups with JW Anderson, Marimekko and Jil Sanders. Keep an eye out for specialty capsule collections.
Key Perks:
- High-performing fabrics like HeatTech and AIRism
- Block color wardrobe basics at low cost
- Limited-edition designer collaborations
- Sustainability initiatives and ethical manufacturing
8. American Eagle
American Eagle sells casual contemporary clothing targeting youth. Shoppers appreciate the brand’s laidback American vibe and culture fit.
You can build casual outfits perfect for campus life or relaxing on weekends geared to young adults.
Outfits are affordable but well-made with comfy fabrics you’ll reach for again and again. It also offers extended sizes as well catering to more body types.
What Stands Out:
- Denim, pullovers, tees & sweatshirts
- Extended jean sizing from 00-24
- Intimates, swimwear and accessories
- Gen Z and young millennial focus
9. Forever 21
Forever 21 delivers flashy fast fashion for going out, parties and festivals. With new arrivals dropping daily, the vast inventory targets Gen Z and millennial shoppers.
You can build head-to-toe looks with matching loungewear sets, mix-and-match ‘fits thanks to separates and pile on jewelry.
While quality doesn’t match premium brands, the tradeoff comes in seriously affordable pricing – especially helpful for testing out trends you’re unsure will endure.
Key Perks:
- New styles added daily
- Dresses, separates & accessories for nights out
- Loungewear sets and everyday basics
- Ground shipping from $3.99
10. Charlotte Russe
Charlotte Russe curates emerging styles and the latest trends especially tailored to teens and 20-somethings. Expect curve-hugging jeans, going-out dresses and killer heels alongside accessories that dazzle.
This similar online retailer adds hundreds of affordable new arrivals each week from a range of brands.
So you can easily refresh your wardrobe for date nights, parties and school without blowing your budget.
Why Shop Here:
- Going-out looks and daring accessories
- New styles added up to 3x/week
- Special occasion dresses under $50
- Trendy jeans under $40
11. Revolve
Revolve is an online hotspot for fashion-aware individuals seeking trendy pieces. The variety of brands the store hosts matches varying tastes.
Inventory spans trendy, durable dresses, tops, shoes, and accessories. The emphasis is on high-quality products.
This clothing company also keeps its pulse on fashion trends by regularly introducing new items and running sales.
Key Perks
- 1000+ luxury and contemporary brands
- New sale items added daily
- Free 3-7 day shipping to the USA
- Influencer and celeb-beloved looks
12. GAP
GAP built an empire thanks to iconic denim, khakis and logo sweatshirts beloved by youth since the 60s. Today the brand also delivers business casual button-downs, dresses, accessories and activewear alongside wardrobe basics.
While styles play it safer than more daring fast fashion brands, quality and comfort excel. And their prices are easy on the wallet – especially with regular 40% off sales.
Key Perks:
- Iconic denim, logo sweatshirts & t-shirts
- Reliable classics that span ages and occasions
- High-quality materials, craftsmanship & comfort
- Frequent site-wide sales & promos
13. Nasty Gal
Ever heard of Nasty Gal? It’s a favored online shop among women for good reason. Their clothes are hip, cool, and won’t empty your pockets.
This similar competitor is all about fierce styles that grab attention. Their closet scores include anything from dresses to shoes and lots of stuff in between.
With lots of sales, finding prime fashion doesn’t mean spending a fortune this clothing website.
Key Perks:
- Flirty looks for girls’ night out
- Dresses, bodysuits, & jumpsuits under $100
- Free 2-day shipping with ShopRunner
- Extended sizes from XS to 4X
14. Missguided
Missguided brings UK and California-style fast fashion to over 160 countries with expedited worldwide shipping.
You’ll discover bright colors, playsuits and bodycon dresses as well as streetwear like tracksuits and graphic tees with an urban edge.
Frequent sales and promo codes also entice shoppers with slashed prices on past season’s styles that are still trend-forward. Plus with new arrivals daily, you never have long to wait for fresh finds to hit site.
Key Benefits:
- Global shipping to 160+ countries
- Daily new arrivals in edgy urban styles for youth
- Regular sales with 60%+ off previous collections
- Affordable styling at low prices
Which Stores Like H&M Is Best For You?
Choosing your next fashion destination comes down to your individual style and budget needs.
When in doubt, many H&M competitors offer free and easy returns if pieces don’t suit upon arrival. So don’t be afraid to test out new retailers you’ve yet to try – happy shopping!
Frequently Asked Questions
Are brands like H&M unethical?
Many fast fashion brands face scrutiny over sustainability and fair wages. However, H&M has strong corporate sustainability goals to use only recycled or other sustainably sourced materials by 2030.
Do stores similar to H&M have sales?
Yes! Most featured H&M alternatives host frequent sales ranging from sitewide discounts to category promos. Signing up for email lists will notify you of upcoming sales.
What does H&M stand for?
Hennes & Mauritz
Does H&M sell online?
Yes, H&M has an online store that ships to many countries.
What sizes does H&M carry?
It offers sizes XXXS to XXXL for women and 28-40 waist for men. They have plus size and petite clothing as well.
Does H&M have a sustainability program?
Yes. H&M aims to use only recycled or sustainably sourced materials by 2030 through initiatives like garment recycling and responsible manufacturing.
How often does H&M release new collections?
H&M introduces new pieces to stores weekly and launches larger seasonal collections.
