14 Brands Like Selkie for Magical & Romantic Fashion

As a fan of whimsical, feminine fashion, I adore the Selkie brand. Their floaty dresses with puff sleeves and unique prints offer an ethereal, romantic style perfect for special occasions or simply feeling magical in daily life.

If you love Selkie too, check out these 14 similar clothing brands offering gorgeous dresses, separates, and accessories with that same feminine aesthetic and attention to detail.

Brands Like Selkie

14 Clothing Brands Similar To Selkie for Whimsical Fashion

1. Ivy City Co

Ivy City Co

Ivy City Co. features dresses exploding with blooms, embroidery, smocking and prairie-style details like Selkie.

Flowing midi lengths, squared necklines, and loose peasant sleeves bring the Selkie vibe. Everything comes in soft cotton and silks in muted color palettes and tiny floral prints for a lovely ethereal look.

Looking for the perfect dress for a special event or just to wear everyday, they’ve got you covered. Also, don’t forget to visit their website to see fresh styles

Key Benefits:

  • Signature artisan details
  • Sustainable production
  • Size inclusive

2. Alpine Butterfly

Alpine Butterfly

Alpine Butterfly, much like Selkie clothing, is a mix of whimsy and beauty. They capture the magic and allure of feminine style with billowing dresses, soft separates, and dreamy swimsuits.

Every piece they make is a work of art, enhanced with the finest fabric and intricate detailing. This clothing website goes big on body positivity, offering sizes from XS to 4X. If you’re drawn to magical, romantic styles, take a closer look at this alternative brand.

Key Advantages:

  • Custom sizing options
  • Unique special occasion dresses
  • Extended sizes available

3. Lulus

Lulus store

For a brand that caters to anyone wanting to invoke a sense of magic and romance, Lulus is the one. They’ve got a collection that spans cute tops and dresses to accessories.

Whether you fancy a floral dress or a lacy top, it has it all. They’re all about inclusiveness, offering sizes from XS to 3X, making sure everyone can participate in their fashion dream.

With their balance of affordability and quality, is the one-stop for those who want to bring out their inner fairy and make some magic with their looks.

Browse categories like dresses, tops, bridal and accessories in the LA-based brand’s vibrant selection.

Why Shop Here:

  • Affordable prices
  • Frequent sales and deals
  • Hassle-free try-on program

4. Irregular Choice

Irregular Choice

This brand celebrates being different and unique. Irregular Choice creates eye-catching shoes, clothing, and accessories.

Their distinguishing features are their colorful and unique designs. They offer many different eye-catching items like high heels, sneakers, and handbags.

Each item is carefully crafted, showcasing their commitment to quality and uniqueness. The footwear and accessories have an eccentric twist, like floral satin boots and purses with 3D elements.

Key Perks:

  • Unique shoes and purses
  • Themed apparel collections
  • Worldwide shipping available

5. Dynasty George

Dynasty George

Dynasty George, created by George Johnson, is about empowering and uniting creative and socially aware women.

This similar clothing brand creates clothing that makes women feel confident and beautiful. They prioritize sustainability and ethical production.

Their collection offers stylish and conscious fashion items like dresses and separates. It is the perfect brand for those who want to stand out and support sustainable fashion.

Why Shop Here:

  • Specialist for bridesmaid dresses
  • Fully customized color options
  • Extended sizing available

6. Show Me Your Mumu

Show Me Your Mumu

Founded in Hawaii, Show Me Your Mumu provides breezy dresses, jumpsuits and swimwear. The style is effortlessly chic with a touch of boho in its relaxed fits, cropped pants and cold shoulder tops.

The brand has expanded into woven shirts and jackets too. Browsing is easy with helpful lifestyle category tags like vacation shop and work staples.

Key Advantages:

  • Vacation-ready styles
  • Categories for lifestyle needs
  • Free shipping over $150

7. Jefferson Lane

Jefferson Lane

Jefferson Lane creates party dresses embracing maximalist details like ruffles, bell sleeves, and sequins. Yet prices stay mostly under $100. Based in LA, its models are shot across diverse locations for beautiful backdrops.

They focus on quality, offering unique and individually crafted selections. Whether you need a bold bow or an unusual accessory, it meets your needs.

Their attention to detail ensures high-quality products, adding a special charm to your clothing.

Key Perks:

  • Affordable pricing for detailed dresses
  • Made-to-order customization options
  • Models shot in picturesque global sites

8. Urban Outfitters

Urban Outfitters store

Urban Outfitters offers fashion-forward and diverse styles. They cater to the unique tastes of their customers, featuring items from boho-chic dresses to vintage jeans and quirky accessories.

Patterns, retro looks, and distinctive charm define their clothing collection. The store also carries home decor and other lifestyle products.

This makes them a one-stop shop for your style and home needs. Dive into the exciting world of Urban Outfitters and show off your unique style.

Sign up for its UO UP loyalty program to earn points towards future purchases.

Why Shop Here:

  • Funky, music-inspired fashion
  • International shipping
  • Loyalty rewards program

9. Victoria’s Secret

Victoria’s Secret store

Victoria’s Secret, a famous brand, is recognized for its stunning lingerie. They focus on making women feel feminine and sensual.

They sell not only lingerie but also sleepwear and loungewear. Items range from fancy lace teddies to soft silk robes.

Besides clothes, they sell beauty products like perfumes and makeup. Their well-known fashion shows often feature top supermodels.

This similar clothing competitor aims to make their customers feel strong and self-assured, making it the preferred brand for those wanting a hint of passion in their clothes.

Join its Angel rewards program for exclusive offers and free panty coupons.

Key Advantages:

  • Iconic, delicate lingerie styles
  • Widespread locations and shipping
  • Rewards program with exclusive deals

10. Fashion Nova

Fashion Nova store

Fashion Nova is a hugely influential e-commerce site thanks to its constant social media buzz and collaborations with female rappers and influencers like Cardi B. The LA fast fashion retailer churns out new enticing pieces at lightning speed.

Its curve section provides sexy silhouettes in fabrics with stretch while tall and petite lines allow better fit. The store offers domestic and international delivery.

Key Perks:

  • Relevant celebrity collaborations
  • Specific lines for all body types
  • Global shipping available

11. Showpo

Showpo store

For going-out looks, Australian brand Showpo is a go-to with party-perfect picks under $100. It’s especially beloved by millennials and Gen Z for capturing the latest trends.

The youthful selection includes mini bandage dresses, one-shoulder tops and even loungewear like unitards. They also provide free return shipping in Australia, the US, and UK.

Why Shop Here:

  • Affordable going-out looks
  • Quick adoption of modern styles
  • Free returns in key countries

12. Free People

Free People store

Free People, a recognized brand, is ideal for those seeking a unique, bohemian look. Their clothing, filled with flowing dresses, detailed designs and fantastical shapes, channels a magical, romantic vibe.

Featuring dreamy tops and enchanting maxi dresses, their collection embodies a fairy like charm. They provide accessories such as elegant jewelry, floral bands and detailed handbags to complete the ethereal look.

Boasting both bohemian and mystical styles, it attracts those who want to harness an inner magical aura within their wardrobe.

Key Advantages:

  • Boho styling with artisanal touches
  • Widespread locations and shipping
  • Regular holiday sales events

13. Zara

ZARA store

Zara, a household name in fashion, is perfect for trendy, fairy-inspired clothing options. Continuously updating collections, Zara offers a myriad of clothing that brings a magical dimension to any wardrobe.

From fluid dresses with gentle lace to playful tops decorated with ruffles and flower prints, it caters to those seeking fairy-like aesthetics.

Moreover, they provide accessories such as bands, jewelry and handbags, complementing the fairy look. Offering affordable prices and prevailing designs, it is a favored brand for those wishing to sprinkle magic into their style.

Key Perks:

  • Catwalk-inspired fashion
  • Convenient mobile app
  • Widespread locations

14. Princess Polly

Princess Polly store

Princess Polly brings youthful embellished going-out dresses for the Instagram age. The Australia-based brand is focused entirely online, using influencer marketing and social buzz to reach Gen Z audiences.

Its curve line provides perfect stretchy fits while petite and tall sizes ensure proper proportions. It offers free USA shipping over $50.

Why Shop Here:

  • Dresses for the social media age
  • Extended sizes specifically cut
  • Low free shipping minimum in the US


I hope this guide to 14 brands like Selkie gave you fresh fashion inspiration! Discover boho chic styles, bridesmaid dresses, party looks, extended sizing options and more.

Which competitor brands are you excited to check out first? Let me know in the comments!

FAQs On Selkie Similar Companies

Does Selkie offer international shipping?

Selkie currently only ships within the United States.

What fabrics and materials does Selkie use?

Selkie uses high quality materials like French lace and silk chiffon for an ethereal look.

How often does Selkie have sales?

Selkie runs occasional seasonal sales around major holidays and summer inventory refresh periods. Sign up for emails for discount announcements.

Does Selkie sell shoes and accessories too?

Selkie focuses specifically on feminine dresses and some coordinated separates like tops.

What are Selkie’s most popular dress styles?

The puff sleeve and babydoll silhouette dresses are signature Selkie styles that fans love.

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