Top 13 Brands Similar to Negative Underwear

Negative Underwear has made waves by rethinking intimates and loungewear essentials. Their minimalist, comfortable designs stand out from overly complicated, restrictive underwear from the past.

If you adore the silky materials and airy feel of Negative Underwear, many other brands provide effortlessly breezy styles that are perfect for lounging or layering.

From luxury loungewear to affordable basics, here are the top clothing companies that rival Negative Underwear worth checking out.

Brands Like Negative Underwear

Top 13 Brands Like Negative Underwear

1. Parade


Parade creates comfortable underwear and loungewear that celebrates bodies as they are. Their sizes range from XS-3XL spanning a diverse range of shapes.

The fabrics blend modal and spandex for lightweight stretchiness. Prints and colors skew bold and vibrant.

In addition to underwear, it makes soft lounge pieces like bike shorts, bralettes, and socks.

Their prices sit affordable compared to designer brands. The company also partners with philanthropic organizations supporting youth and the LGBTQ community.

Key Perks:

  • Extended size range
  • Bold, colorful prints
  • Affordable prices
  • Gives back to philanthropic partners

2. Victoria’s Secret

Victoria’s Secret store

Formerly known for more structured silhouettes, Victoria’s Secret has expanded into softer unlined bras, underwear, and loungewear more akin to Negative Underwear’s ethos.

Product lines like the No Show collection offer seamless fabrics that feel barely-there. This similar store also sells cute lounge sets pairing breezy shorts or joggers with soft bras and tanks.

While prices vary, their semi-annual sales mark down items significantly. The brand drops new styles and prints each season to stay fresh.

Key Advantages:

  • Expanded seamless, unlined options
  • Cute coordinated lounge sets
  • Frequent sales and promos
  • New seasonal styles

3. Cosabella


From Italy, Cosabella crafts flirty, feminine lingerie and loungewear from soft, stretchy fabrics. Their signature lace styles offer romantic allure with ultimate comfort.

Beyond lace, it makes lounge basics like bralettes, briefs, and bodysuits in modal, cotton jersey, and microfiber. The soft wire-free bras work well layered under tees or solo.

While it sits at a higher price point, the products feel well-made to last. The brand frequently offers discounts and sales on seasonal colors and patterns.

Key Perks:

  • Soft stretch lace
  • Wireless bras for layering or wearing alone
  • Sales on seasonal items
  • Well-made pieces that last

4. Lake Pajamas

Lake Pajamas

Lake Pajamas gives you top-notch, classy sleepwear. Simple stripes mark their style. Their pajama sets are created with huggable, breathable materials like Pima cotton, perfect for a comfortable sleep.

You can spot their dedicated craftsmanship in each piece. Great for home lounging or style-forward outings.

You’ll find out that their designs are versatile, easily mix-and-match-ready for any wardrobe. Classic stripes or girly floral patterns, they’ve got it all. Choose comfortable luxury with the brand and its timeless sleepwear range.

Key Benefits:

  • Soft sustainable fabrics
  • Relaxed fits for sleeping and lounging
  • Free worldwide shipping
  • Gives back by planting trees

5. Eberjey


Known for its effortless intimates, Eberjey also crafts lounge pieces designed for layering or lounging solo. Their signature bralettes often pair with matching underwear and sleep shorts.

This similar clothing company makes their lounge and sleep sets from soft, natural fabrics like jersey cotton, rayon from bamboo, and modal. The wire-free bras offer easy support without rigid, uncomfortable underwires.

Customers love them for their laidback yet put together aesthetic combining comfort and polish. The brand retails at the higher end but frequently offers discounts.

Key Advantages:

  • Soft natural fabric loungewear
  • Wire-free bralettes
  • Matching sets for a put-together look
  • Frequent discounts and sales

6. BlueBella

BlueBella brand

London-based lingerie brand Bluebella takes flirty but wearable staples like bodysuits, soft bras, and lounge shorts to the next level with bold details. Think daring cutouts, harness-inspired straps, and mesh panels.

Even with the adventurous accents, the brand designs its pieces for everyday wear. Their collections also include more pared-back items like seamless thongs and soft triangle bralettes.

The brand’s size range could expand to be more inclusive. But overall it brings fashion-forward personality to loungewear essentials.

Key Perks:

  • Trend-driven details on classic silhouettes
  • Adventurous yet everyday wear
  • More pared back essentials available too
  • Based in London

7. Lunya


Lunya creates elevated loungewear and sleep essentials made from fabrics like washable silk and organic cotton.

Their shorts, pants, robes, and pajama sets have a polished yet relaxed fit perfect for wearing at home and around town.

While this brand’s prices hit luxury brand points, the fabrics and quality match the price tags. For special yet everyday pieces, it delivers beautiful loungewear worth the investment.

The brand also carries more budget-friendly accessories like eye masks and hair towels made from their signature fabrics.

Key Benefits:

  • Elevated yet relaxed loungewear
  • Luxury fabrics like washable silk
  • Experience matches higher price points
  • More affordable accessories

8. Savage X Fenty

Savage X Fenty

Savage X Fenty offers a diverse range of lingerie styles. It’s all thanks to Rihanna. She broke the mold in the lingerie world with her approach.

Things like body-positive messages, size variety, and edgy styles are the norm. There are striking colors and eye-catching designs.

Plus, sizes for everyone. Got a penchant for risqué bustiers or cozy bralettes? Fenty’s got you covered.

What makes them stand out? They’re good at making different sizes accessible. Plus, they’ve won over customers all around the globe.

Key Perks:

  • Size diversity and gender inclusivity
  • Bold prints and adventurous silhouettes
  • Mix of fabrics like lace, mesh, satin
  • Frequent sales and promos

9. Joah Brown

Joah Brown

Joah Brown is the new wave for laid-back attire and underwear. Designing with a focus on comfort and versatility, their clothing is smart enough for everyday wear and cozy enough for chill days at home.

Their collection has soothing fabrics and easygoing styles, perfect for those who lean toward a relax and unwind vibe.

Looking for snug sweatpants or oversized shirts? What about easygoing bralettes? This similar store got them. And their simple designs blend into your wardrobe effortlessly. It is a modern brand for loungewear and intimates.

Key Advantages:

  • Comfortable lounge pieces with flirty details
  • Layerable camis, shorts, and dusters
  • Natural earth tone color palette
  • International shipping

10. Sleeper


Consider Sleeper. It’s a lovely brand that rivals Negative Underwear. It designs comfy, luxury sleepwear that’s fashionable and versatile. You can rock their items inside or outside your home.

Take a look at their Pajama Set. It has a classic button-down top with pants that match. Their sets are made from premium materials like silk or linen.

So, they are soft, and breathable, and they ensure you sleep comfortably. You can don these sleepwear items as chic day outfits too.

Just pair them with jeans or a skirt. The brand keeps prices moderately affordable, especially for 100% silk pieces.

Key Perks:

  • Vibrant prints and patterns
  • Luxe fabrics like silk and satin
  • Global shipping from Ukraine
  • Accessible pricing

11. Skims


Kim Kardashian’s label Skims shapeswear also includes a core loungewear collection designed with ultimate comfort in mind. The Soft Lounge material feels silky and lightweight like a second skin.

This brand lounge consists of wireless bras, underwear, tees, tanks, shorts, and more that layer seamlessly or stand alone. The brand also makes full coordinating pajama sets, robes, and slippers.

While it sits at a luxury price point, the fabric technology and comfort align with the cost. The brand also frequently offers promo codes.

Key Benefits:

  • Ultra-soft second skin fabric
  • Layerable bras, tanks, tees
  • Full pajama sets and robes
  • Regular promo codes help offset prices

12. Spanx


Known for shapewear, Spanx applies their expertise with comfortable control fabrics to their popular loungewear line. The materials move with your body while remaining opaque.

Their leggings, bras, tanks, and more feel substantial enough to wear outside while staying stretchy and breathable. The pieces transition smoothly from casualwear to activewear.

In addition to basics, it offers full cozy coordinated pajama sets. Their active jumpsuits and leggings work well for yoga and workouts too.

While not the most budget-friendly, it frequently discounts items on their website and other retailers. Sign up for emails to get early access to sales.

Key Advantages:

  • Smoothing, opaque fabrics
  • Versatile lounge to activewear
  • Full pajama sets and active jumpsuits
  • Regular sales and promos

13. Urban Outfitters

Urban Outfitters store

For affordable casual loungewear, Urban Outfitters offers a wide array of pieces from trendy brands. Their collection includes slouchy tees, leggings, bike shorts, and tanks perfect for relaxing days in.

This similar store also stocks cute printed pajama sets in short and long silhouettes. Prices stay low, though some items may be more cheaply made.

By shopping sales rack and clearance, you can score discounts on Urban Outfitters’ already affordable loungewear essentials.

Key Perks:

  • Trendy, affordable loungewear
  • Low prices with sale options
  • Soft pajama sets
  • Range of third party brands


If you love the comfort and minimalist ethos behind Negative Underwear, lots of brands carry similar easygoing loungewear and intimates.

Why settle for stiff, overly complicated undergarments when you can relax in lightweight lounge pieces made for real life?

Explore brands aligning comfort and style like Negative Underwear. Find new favorites tailored to your personal taste and budget.


What is Negative Underwear known for?

Negative Underwear is known for rethinking traditional intimates with minimalist, comfortable designs. They create lightweight bras, underwear, and loungewear from soft compression fabrics.

What is Negative Underwear’s size range?

Negative Underwear carries sizes XS-XXXL in their underwear and XS-XL in their loungewear. Their range accommodates more body types than traditional brands.

Does Negative Underwear ship worldwide?

Yes, Negative Underwear offers worldwide shipping from their distribution centers in the US and UK. Shipping costs vary by location.

Does Negative Underwear run true to size?

Most customers find Negative Underwear bottoms fit true to size. Some suggest sizing up in bras for a more comfortable fit. Checking the size chart can help find your ideal fit.

Can you work out in Negative Underwear?

While not specifically activewear, Negative’s breathable fabrics and lightweight compression work decently for lower intensity workouts, yoga, etc.

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